Just in Time e-commerce présente des outils concrets et facilement accessibles qui répondent rapidement à vos besoins. Découvrez-les en 9 objectifs et 44 plans d'action. 1. Se lancer. 2. Mettre en place. 3. Vendre. 4. Comprendre les cyberclients. 5. Être vu gratuitement. 6. Payer pour être vu. 7. Vendre sous d'autres formes. 8. Vendre sous d'autres modèles. 9. Vendre autrement Téléchargez vos plannings personnalisables sur www.justintime.vuibert.fr
Business to Business Marketing
“Business to Business Marketing” is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business practices. Hence it is an operational guide to better adapt the marketing techniques and tools to professional targets. Written by experts, Business to Business Marketing provides all the steps of the Marketing Approach in an exhaustive and operational way: • The “surveys marketing” (market watch, innovation management, segmentation) • The “strategy marketing” (positioning, marketing plan and strategic matrices) • The “operational marketing” dealing with the elaboration of the offering (innovative product/service, pricing, sales management),and its valorization (communication, lobbying, networking). Moreover this book is enhancing the increasing role played by the final user in the BtoB value chain. Beside the direct customer organization, three other target types are to be taken into account: • The employees of the customer organization – B to B to Employee (BtoBtoE) • The consumers of the customer organization – B to B to Consumer (BtoBtoC) • The users of the customer organization (energy, transportation utilities, administration…) – B to Administration to User (BtoAtoU). In the business context, customers and diverse stakeholders as well might be targeted, especially in project marketing environment, and complex selling processes, both in terms of relational and transactional activities. Additionally, the recent trends in e-communication are developed, including the use of Internet and Social Medias. Pedagogically oriented, the book is user-friendly, based on numerous examples and business cases, from different sectors and companies (IT, telecom, building industry, aeronautics, catering, car equipment, consultancy, etc.). It presents a lot of visual illustrations. Each chapter encompasses questions and a dedicated business case, delivering an efficient and attractive handbook. Version numérique disponible sur la plateforme NOTO
E business and E commerce Management
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Adherence to Long term Therapies
Medicines can only be effective if patients follow the prescribed course of treatment, yet in developed countries only half of patients with chronic diseases adhere to treatment recommendations. Combined with other factors such as limited access to health care and medicines, this issue has serious consequences for health outcomes and economics. This report reviews the published literature on definitions, measurements, epidemiology, economics and interventions relating to the following nine chronic conditions and risk factors: asthma, palliative cancer care; depression, diabetes, epilepsy, HIV/AIDS, hypertension, smoking and tuberculosis. It also discusses policy developments and options available for improving adherence to long-term therapies.
Blue Ocean Strategy Expanded Edition
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: • A new preface by the authors: Help! My Ocean Is Turning Red • Updates on all cases and examples in the book, bringing their stories up to the present time • Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Handbook for Teaching and Learning in Higher Education
While white racism has global dimensions, it has an unshakeable lease on life in South African political organizations and its educational system. Donnarae MacCann and Yulisa Maddy here provide a thorough and provocative analysis of South African children's literature during the key decade around Nelson Mandela's release from prison. Their research demonstrates that the literature of this period was derived from the same milieu -- intellectual, educational, religious, political, and economic -- that brought white supremacy to South Africa during colonial times. This volume is a signal contribution to the study of children's literature and its relation to racism and social conditions.
Paperbacks in Print
A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Paperbacks in Print Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.
Essentials of Management Information Systems
For introductory courses in Information Systems or Management Information Systems. Connect Essential MIS Concepts to Everyday Life Essentials of MIS takes an in-depth look at how today's businesses use information technologies and systems to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ultimately solved key business challenges using information systems and technologies. Through the use of Essentials of MIS, readers will be able to participate in, and even lead, management discussions of information systems for a firm. Part of a complete learning package that includes the core text and extensive supplemental online materials, the core book consists of twelve chapters with hands-on projects (including video case studies and instructional video packages) covering the most essential topics in MIS. The Twelfth Edition continues to be authoritative, but is now more customizable, flexible, and geared to meeting the needs of different instructors, with many of its learning tools now available in digital form. Also Available with MyMISLabTM This title is also available with MyMISLab, an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyMISLab does not come packaged with this content. If you would like to purchase both the physical text and MyMISLab, search for: 0134473701 / 9780134473703 Essentials of MIS MyMISLab with Pearson eText -- Access Card Package Package consists of: 0134238249 / 9780134238241 Essentials of MIS 0134325184 / 9780134325187 MyMISLab with Pearson eText -- Access Card -- for Essentials of MIS
Annuaire Des Organisations Internationales
Edition for 1983/84- published in 3 vols.: vol. 1, Organization descriptions and index; vol. 2, International organization participation; vol. 3, Global action networks.